L3 Creative Media 18

With Luke we looked into depth of the different narrative theories. I am now going to apply this narrative theory to a a media product which will be a music video. The music video I have chosen is "Baby" by Justin Bieber. In this music video we see Justin, talking about how much he loves a girl, however every time he tries to get close to her she just keep pushing him away. The girl is a good example of Propp's idea of princess/prize - she is the princess to Justin. Furthermore we see Levi-Strauss' theory applied to the music video, there are binary oppositions present. For example there is a constant creation of conflict or opposition between Justin and the girl he has a crush on (the girl keeps pushing him away) and this propels the narrative. Also another one of Levi-Strauss' theories are applied to the video, he believed that the narrative could only end on a resolution of the conflict, and in the video this is exactly what we see, Justin and the gir...

With James we looked at the importance documentation such as risks assessments and shot logs. Risk assessments are really important as they minimise risk. They also show what control measures need to take place to minimise the risk from a potential hazard. They are used during the filming process - for example if a camera crew want to film a scene in a pool they will have to look at all the risks such as drowning and electrical hazards. Risk assessments are filled out on a risk assessment form, and you have to fill out things such as the severity, likelihood and risk factor of the hazard. Its vital that this documentation is in place before you shoot on location, as if any accident was to happen these documents would be very important in the process that would follow afterwards such as the legal process. They are also carried out as the production company have a duty of care to look after their crew and anybody else such as members of the public that could be affected by the potent...

With Tony we looked at the importance of opening sequences to a movie. We also disused on how we were going to create our own. First of all we had to watch 3 different opening sequences from movies to help give us inspiration and plan our own opening sequence. Drive (2011) I really like the use of the shot of the Los Angeles cityscape at 9:19 on this opening sequence, as it is quite dramatic and shows the vibrancy and night life of the city, which grabs the audiences attention. As my target audience is my class ( who are young) they should enjoy the vibrancy that this cityscape shows them. I also really like the font of the text on screen as it is wacky and is  really different to other movie text which makes it unique. Furthermore I think the soundtrack is fantastic to the opening sequence as the song 'Night Call' by Kavinsky, is upbeat and draws the audiences attention. I definitely want to ensure I have a cityscape shot so I can make my opening sequence quite dramatic an...

Media can represent people in many different ways. For example the media usually represents teenagers as lazy, and their appearance as a bit scruffy and wearing hoodies. Older people on the other hand are often represented as more well-dressed and often they may have important jobs. To get a more deeper understanding of media representation I had a look at a TV advert to see who it represented and and how it achieves this representation. The TV advert I have looked at is a 'Amazon Echo' advert entitled "Dad's Day". This advert is clearly trying to represent fathers, as the central character in the advert is a father with a young baby. One of the main way that this media product represents fathers is that they are usually a bit overwhelmed with the chaos of looking after their children on their own. We can clearly see this when the father is running with a push-chair in the rain to ensure his baby gets on her playdate on time. I would say this advert has q...

Our final project with Justin this half-term was quite a big one, we had a couple of hours to create a tutorial video. He asked me and my other group member, Alice, to create a tutorial video on how to set up three-point lighting. We need to try and demonstrate the micro-element skills, Justin had taught us such as different shot types and camera angles. I found this task quite difficult as time was very tight. We managed to create a tutorial video with numerous different shot types and camera angles, however I didn't have enough time to completely finish editing it, so the final video didn't quite work. For example we had recorded a voice over to narrate how you set up the three-point lighting but I didn't have enough time to put all the voice over audio in the correct place in relation to the video. Also I didn't have enough time to trim all the video clips so our end video ended being very long (around 9 minutes whereas with more time I could have made it a-lot m...

With James we looked at everything to do with things in editing beyond the timeline such as file types and the rendering process. Here are my notes: Resolution Different resolutions: (Height of the images) 360p - Youtube - 360 Lines 480p - Common for laptops and monitors 720p (HD) 1080p (HD) Video and audio file - they are separate on DVD (video and audio files are separate files - 2x files) video- .m2v                            -Timeline compression audio - .ac3 (Dolby 2.0)         -Timeline compression Video and audio audio -.mp3 video and audio - mp4 (Muxed) Codec code-decode (H. 264) - creates an .mp4 Rendering - Video rendering is the process by which a computer processes information from a coded data source and uses that information to produce and display an image. Lossy (smaller file e.g. mb) - is a compressed file - it cannot return or be reverted to ori...