Media representation

Media can represent people in many different ways. For example the media usually represents teenagers as lazy, and their appearance as a bit scruffy and wearing hoodies. Older people on the other hand are often represented as more well-dressed and often they may have important jobs.

To get a more deeper understanding of media representation I had a look at a TV advert to see who it represented and and how it achieves this representation. The TV advert I have looked at is a 'Amazon Echo' advert entitled "Dad's Day".

This advert is clearly trying to represent fathers, as the central character in the advert is a father with a young baby. One of the main way that this media product represents fathers is that they are usually a bit overwhelmed with the chaos of looking after their children on their own. We can clearly see this when the father is running with a push-chair in the rain to ensure his baby gets on her playdate on time. I would say this advert has quite a comical genre to it.

This an effective piece of advertising as it will appeal to fathers that have young children as they will be able to relate to this man's experience - this will help amazon sell products to this demographic as the advert shows how the Amazon Echo can help you organise your time with your child effectively. Amazon have certainly ensured their target audience is fathers.

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L3 Creative Media 18

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